{"title":"Heritage","description":"","products":[{"product_id":"unisex-oversized-classic-t-shirt-2","title":"The Heritage — Oversized Tee","description":"\u003cp\u003eSome pieces do not announce themselves. The Heritage is EL AURUM's first oversized tee — the silhouette that defined the collection before the collection had a name. Five tones. One cut. Worn by those who understand that restraint is its own statement.\u003c\/p\u003e\n\u003ch2\u003eFabric \u0026amp; Construction\u003c\/h2\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003e100% premium cotton\u003c\/strong\u003e with a \u003cstrong\u003e240 GSM heavyweight knit\u003c\/strong\u003e, designed to deliver structure without compromising breathability. The fabric develops a naturally refined drape, offering comfort through every season while maintaining its shape wear after wear.\u003c\/p\u003e\n\u003ch2\u003eFit \u0026amp; Silhouette\u003c\/h2\u003e\n\u003cp\u003eDesigned with a \u003cstrong\u003eunisex oversized fit\u003c\/strong\u003e, featuring an extended body length and dropped shoulders for a relaxed yet tailored silhouette. The proportions create effortless structure—comfortable without appearing oversized for the sake of volume.\u003c\/p\u003e\n\u003ch2\u003eCraftsmanship\u003c\/h2\u003e\n\u003cp\u003eBuilt for longevity, every garment is constructed to retain its form, softness, and rich finish through regular wear. The heavyweight cotton offers a premium hand feel while allowing enough airflow for everyday comfort, making it suitable throughout the year.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWash inside out in cold water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWash with similar colours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTumble dry on low heat or air dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTurn the garment inside out before ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid bleach to preserve the fabric and finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEL AURUM — Crafted for quiet luxury. Designed to be worn for years, not seasons.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EL AURUM","offers":[{"title":"Black \/ S","offer_id":54022017614143,"sku":"v-9hin0SCFaVZW0cQHNRctubTQrA3c9XCb","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":54022017646911,"sku":"v-9hin0SCFaVZW0cQHNRctubTQrA3c9XCU","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":54022017679679,"sku":"v-9hin0SCFaVZW0cQHNRctubTQrA3c9XCV","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":54022017712447,"sku":"v-9hin0SCFaVZW0cQHNRctubTQrA3c9XGc","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XS","offer_id":54022017745215,"sku":"v-9hin0SCFaVZW0cQHNRctubTQrA3c9XGd","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/6576\/6975\/files\/CollectionH1.jpg?v=1782657239"},{"product_id":"unisex-oversized-classic-t-shirt-8","title":"The Bordeaux — Oversized Tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBordeaux — deep wine-red with burgundy undertones. \u003cmeta charset=\"utf-8\"\u003eBordeaux is the colour that does not explain itself. A deep wine-red that carries both warmth and gravity — it reads differently in artificial light than in natural light, which is part of its character. Bordeaux is EL AURUM's tonal nod to old-money restraint: a colour worn by those who do not need to explain their choices.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFabric \u0026amp; Construction\u003c\/h2\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003e100% premium cotton\u003c\/strong\u003e with a \u003cstrong\u003e240 GSM heavyweight knit\u003c\/strong\u003e, designed to deliver structure without compromising breathability. The fabric develops a naturally refined drape, offering comfort through every season while maintaining its shape wear after wear.\u003c\/p\u003e\n\u003ch2\u003eFit \u0026amp; Silhouette\u003c\/h2\u003e\n\u003cp\u003eDesigned with a \u003cstrong\u003eunisex oversized fit\u003c\/strong\u003e, featuring an extended body length and dropped shoulders for a relaxed yet tailored silhouette. The proportions create effortless structure—comfortable without appearing oversized for the sake of volume.\u003c\/p\u003e\n\u003ch2\u003eCraftsmanship\u003c\/h2\u003e\n\u003cp\u003eBuilt for longevity, every garment is constructed to retain its form, softness, and rich finish through regular wear. The heavyweight cotton offers a premium hand feel while allowing enough airflow for everyday comfort, making it suitable throughout the year.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWash inside out in cold water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWash with similar colours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTumble dry on low heat or air dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTurn the garment inside out before ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid bleach to preserve the fabric and finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEL AURUM — Crafted for quiet luxury. Designed to be worn for years, not seasons.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EL AURUM","offers":[{"title":"Maroon \/ S","offer_id":54024047919423,"sku":"v-9hin0SCFaVZW0cQHNBcgubTQrA3e83KV","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Maroon \/ M","offer_id":54024047952191,"sku":"v-9hin0SCFaVZW0cQHNBcgubTQrA3e83Oc","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Maroon \/ L","offer_id":54024047984959,"sku":"v-9hin0SCFaVZW0cQHNBcgubTQrA3e83Od","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Maroon \/ XL","offer_id":54024048017727,"sku":"v-9hin0SCFaVZW0cQHNBcgubTQrA3e83Oe","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Maroon \/ XS","offer_id":54024048050495,"sku":"v-9hin0SCFaVZW0cQHNBcgubTQrA3e83Of","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/6576\/6975\/files\/Collection_E1.jpg?v=1782458599"},{"product_id":"unisex-oversized-classic-t-shirt-9","title":"The Midnight Navy — Oversized Terry Tee","description":"\u003cp\u003eMidnight Navy — deep ink blue with a warm undertone. \u003cmeta charset=\"utf-8\"\u003eNavy is one of the few colours that holds authority without demanding attention. The Midnight Navy is a tone that reads dark enough to anchor an outfit, but which reveals its depth — a slight blue warmth — only in good light. A cut that does not compromise. An entry point into the EL AURUM wardrobe.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFabric \u0026amp; Construction\u003c\/h2\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003e100% premium cotton\u003c\/strong\u003e with a \u003cstrong\u003e240 GSM heavyweight knit\u003c\/strong\u003e, designed to deliver structure without compromising breathability. The fabric develops a naturally refined drape, offering comfort through every season while maintaining its shape wear after wear.\u003c\/p\u003e\n\u003ch2\u003eFit \u0026amp; Silhouette\u003c\/h2\u003e\n\u003cp\u003eDesigned with a \u003cstrong\u003eunisex oversized fit\u003c\/strong\u003e, featuring an extended body length and dropped shoulders for a relaxed yet tailored silhouette. The proportions create effortless structure—comfortable without appearing oversized for the sake of volume.\u003c\/p\u003e\n\u003ch2\u003eCraftsmanship\u003c\/h2\u003e\n\u003cp\u003eBuilt for longevity, every garment is constructed to retain its form, softness, and rich finish through regular wear. The heavyweight cotton offers a premium hand feel while allowing enough airflow for everyday comfort, making it suitable throughout the year.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWash inside out in cold water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWash with similar colours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTumble dry on low heat or air dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTurn the garment inside out before ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid bleach to preserve the fabric and finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEL AURUM — Crafted for quiet luxury. Designed to be worn for years, not seasons.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EL AURUM","offers":[{"title":"Navy Blue \/ S","offer_id":54024064434495,"sku":"v-9hin0SCFaVZW0cQHNBcoubTQrA3e8XWe","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Navy Blue \/ M","offer_id":54024064467263,"sku":"v-9hin0SCFaVZW0cQHNBcoubTQrA3e8XWf","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Navy Blue \/ L","offer_id":54024064500031,"sku":"v-9hin0SCFaVZW0cQHNBcoubTQrA3e8XWY","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":54024064532799,"sku":"v-9hin0SCFaVZW0cQHNBcoubTQrA3e8XWZ","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Navy Blue \/ XS","offer_id":54024064565567,"sku":"v-9hin0SCFaVZW0cQHNBcoubTQrA3e8XWa","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/6576\/6975\/files\/eyes.png?v=1781708604"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/6576\/6975\/collections\/Untitled_Project_-_illustrationImage_6.png?v=1783519392","url":"https:\/\/elaurum.in\/collections\/heritage.oembed","provider":"EL AURUM","version":"1.0","type":"link"}